Is revision limit normal in a marketing services agreement?
No. Unlimited revisions are not normal in a marketing services agreement and are a red flag. The standard is 2-3 defined rounds with extra rounds billed hourly, and a clear definition of what counts as one round.
What’s market-standard
Two to three rounds of revisions per deliverable included, with additional rounds billed at an hourly or per-round rate. A 'round' is defined as one consolidated set of feedback.
Warning signs
- 'Unlimited revisions'
- 'Revisions until Client approves'
- 'Client satisfaction' as the acceptance standard
- No definition of what counts as one round
- Revisions include new directions, not just refinements
Wording you can send
Each deliverable includes two (2) rounds of revisions. A revision round is a single, consolidated set of written feedback delivered within 5 business days. Additional rounds, or feedback that introduces a new creative direction, are billed at $[rate]/hour.
Check your actual contract
Paste your agreement into Gig Clause for a full clarity score, every flagged clause, and copy-paste suggested wording. Free, no account needed.
Review my contractWhat it means for you
How many rounds of changes are included before extra fees apply. 'Unlimited revisions' or 'revisions until the client is happy' means the project can never be finished profitably.
Not legal advice. Gig Clause is software, not a law firm or a professional service, no attorney reviews, drafts, or is otherwise involved in anything it produces. It automatically highlights common contract issues and suggests negotiation language. Using it does not create an attorney-client relationship. For decisions with significant financial or legal consequences, consult a qualified attorney licensed in your jurisdiction. Clause standards vary by industry and location and change over time.