Is portfolio / self-promotion rights normal in a copywriting & content agreement?

In a copywriting & content agreement, you should keep the right to show released work in your portfolio. Combined with a full IP assignment, a broad NDA can otherwise leave you unable to prove you did the work, so add an explicit portfolio carve-out.

What’s market-standard

The freelancer may display completed, publicly released work in their portfolio and marketing, subject to reasonable confidentiality for anything not yet public. A short embargo (e.g. until launch) is normal.

Warning signs

• No portfolio right and a broad NDA covering 'the existence of the engagement'
• Client approval required for every portfolio use with no time limit
• Perpetual ban on identifying the client

Wording you can send

Notwithstanding the confidentiality and IP provisions, the Provider may identify the Client and display the released Deliverables in the Provider's portfolio, case studies, and marketing, once the work is publicly available.

What it means for you

Your right to show the work in your portfolio and case studies. A full IP assignment plus a broad confidentiality clause can technically prohibit you from ever mentioning the project.

Not legal advice. Gig Clause is software, not a law firm or a professional service, no attorney reviews, drafts, or is otherwise involved in anything it produces. It automatically highlights common contract issues and suggests negotiation language. Using it does not create an attorney-client relationship. For decisions with significant financial or legal consequences, consult a qualified attorney licensed in your jurisdiction. Clause standards vary by industry and location and change over time.